Pain points
- Maxed out on the obvious sleep stack (Oura, magnesium, cold plunges, no-blue-light).
- Wants stackable inputs that compound, not isolated experiments.
What they need
- Tech with peer-reviewed research, not lifestyle marketing.
- Measurable variables that show up in HRV and recovery data.
How Grooni fits in
Grounding has one of the largest peer-reviewed research bases of any sleep optimization tool — including published studies on cortisol rhythm, HRV, and inflammation markers. It's the simplest variable to A/B in your existing data pipeline: one week ungrounded, one week grounded, watch the metrics respond.